Soo...What is CRM?
Today, even as you read, traditional ways of conducting business are being rewritten by technology. As part of this shift, key words such as agility, cloud, customer stories, big data, the Internet of Things, and the customer experience have come to propel a data driven, client-centric business model. Incredibly, the culmination of these innovations and insights can be leveraged in a unique business solution known as CRM. In this blog post, I'd like to touch on CRM from a high level and uncover what it is and why it is important to any organization, big or small, start-up or Fortune 500 company. CRM is an acronym for customer relationship management. It is therefore, a platform with which to manage connections and interactions with customers. These must be scalable, flexible and customizable enough to support how your organization does business: B2C, B2B, SaaS, PaaS, IaaS, etc. However, CRM is even broader than just technology. It describes the strategy that a company uses t