What is Digital Transformation?
Digital transformation is a company-wide initiative to leverage technology to drive "cross-channel" transformational change. Typically "Digital Transformation" involves efforts to: Increase Revenue Decrease Cost Remove friction from internal systems Enable a new end user consumption model Enhance an existing end user consumption model This may be within or outside an organization, front office or back office. If these points seem like "generally sound business objectives" - they are. Digital Transformation is nothing new in the sense that the term implies a steady string of reinvention throughout an organization's lifecycle to adapt and grow to changing demands of internal and external customers. Technology has always been a key part of this. If we look back to historical manufacturing, it was advances in "people, process and technology" that enabled new milestones to be achieved from a production, revenue and innovation