Why Self Service BI isn't a tool problem
There are many success stories discussing the benefit of business intelligence. Increasing efficiency, fostering innovation and discovering new markets are just a few use cases for BI. Particularly, the ability for business stakeholders to easily use and analyze data for decision support is often cited as a catalyst for growth. This last phenomenon is best described as Self Service BI - an approach to data analytics that enables business users to access and work with data related to the organization's business, industry, customers, competitors, partners and external factors as well as benchmarks, KPIs and metrics. Indeed, Self Service BI applications from Tableau, Birst, and DOMO, as well as Microsoft, Oracle and SAP - claim the ability to help even the world’s largest organizations unleash the power of their data. These same vendors, always keen to marketing opportunities, have coined "Self Service BI" as the next wave in business strategy. Vendors are quick to point o