Webb Insights: Business & Technology

As consultants, sometimes we encounter scenarios where, due to M&A activity, client growth, competitive factors, discovery or by other means, an organization might wish to migrate or integrate data from other business applications or disparate systems. In this blog post, I'd like to define the difference between these two terms and highlight some powerful options for your organization's needs. Up to bat first: What is the difference between a migration and an integration? MIGRATIONS A data migration describes the process of transferring data between different file formats, storage types, or computer systems. Oftentimes, data migration scenarios present themselves during system implementations. Traditionally, this was an incredibly tedious task - it required numerous human resources dedicated to the project. Today however, data migrations are usually performed with much more ease, less resources and more programmatically through a well automated solution. Database...

Today, even as you read, traditional ways of conducting business are being rewritten by technology. As part of this shift, key words such as agility, cloud, customer stories, big data, the Internet of Things, and the customer experience have come to propel a data driven, client-centric business model. Incredibly, the culmination of these innovations and insights can be leveraged in a unique business solution known as CRM. In this blog post, I'd like to touch on CRM from a high level and uncover what it is and why it is important to any organization, big or small, start-up or Fortune 500 company. CRM is an acronym for customer relationship management. It is therefore, a platform with which to manage connections and interactions with customers. These must be scalable, flexible and customizable enough to support how your organization does business: B2C, B2B, SaaS, PaaS, IaaS, etc. However, CRM is even broader than just technology. It describes the strategy that a company uses t...