What's important? Do my users know? How will they know? - The WHAT
In a previous post, I explored the paradox of Analytics, Visualization and Communication. At the end, I teased the best way to do this is thoughtful design. I asked the question: What's important? Do my users know? How will they know? Design is fundamentally a purposeful application of context that helps people understand and use things. That's it. When it comes to data visualization, this often means helping users understand, WHAT? Another question to ask yourself is actually, SO WHAT? That's right - why does this matter? Why is this relevant? This analysis should be meaningful to someone. In a business context, your analysis should be effective and touch an organizational value chain, such as customer retention, supply chain, profitability, brand sentiment, etc. That "WHAT" should be a critical component of why you put the visualization together - so don't lose sight of it. To aid this, here are some questions to prompt thoughtfulness abou