Integrated Business Strategy via software

In my last few blogs I've discussed integration on a more technical level. I now want to approach it high level.

Why are new-generation companies like Apple, Salesforce, Google and prosperous start-ups like AirBnB and Uber more successful than the majority of (traditional) businesses? True, a major part of their success is their courage to leave the beaten path and adopt different, often disruptive business models. However, the other real commonality is their understanding that, nowadays, business success is dictated by customers rather than operations. If companies want to be successful in this era, it is high time to shift focus from internal processes (operations, ERP) to external activities (customer marketing, CRM), not in an isolated, siloed approach, but integrated into all disciplines.

An effective strategy in this regard needs to be the foundation for your organization's execution in the 21st century.

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